Many celebrity faces were discovered during the event, among them were, for example, Nikeata Thompson, Bill and Tom Kaulitz and many more.
Since H & M was main sponsor, some stars had to look up on the red carpet in the rather unusual H & M look. The outfits were mostly minimalistic. Combinations of red and black with Bill Kaulitz and Emilia Schüle were sighted.
10 million albums sold and hysterical crowds, then nothing, or almost … Years after their global success, Tokio Hotel returns. Encounter with a phenomenon.
The pre-adolescent audience has a defect: it grows. And turns away quickly from those it had adored. The Tokio Hotel group paid the price. Between 2005 and 2010, the four young Germans, including the Kaulitz twins, sold 10 million albums. Their piercings, tattoos and haircuts unlikely triggered hysteria … before they gradually fell into oblivion. Today, Tokio Hotel is trying to be reborn. A new album, Dream Machine, a European tour … Meeting in Berlin with survivors of the glory.
Looking back, how do you explain the success of Tokio Hotel?
Bill Kaulitz (singer): Listen to the lyrics of our songs. They talk about failed loves, drugs, suicide … These themes are disturbing but speak a lot to teenagers. Because being young is one of the most difficult things to live with. I was depressed at this point in my life. Going to school was like going to war.
Tom Kaulitz (guitar player): We stopped school at 15 years old. We dressed up anyhow, we put on makeup as we wanted … Our way of life was a kind of fantasy for all rebellious pre-teens.
Precisely, you were never afraid to depress these young ears?
B.K : I never wanted to write accountable texts, to tell my fans “that’s bad, do not do it.” Perhaps that was also the key to our success: we did not consider ourselves teachers.
Everything starts with a thought and suddenly you are dancing through your own wonderland full of fruits and sweets! Friendship, respect, an almost unshakable self-awareness in one’s self, the vision of being, the curiosity of life, an insatiable thirst for development, to create something together, to achieve and to experience …
If you look at Tokio Hotel, it is all these qualities that form the basis and the impetus of an incomparable career. The career of a German band, which simply does not fit into any drawer. And so also the one or the other tried hard, Bill and Tom Kaulitz, Georg Listing and Gustav Schäfer always remained the architects of their world. After more than a decade in the international music business, 70 platinum, 160 gold awards, more than 110 international and national prizes, and over 7 million sold phonograms, Tokio Hotel will release their new art project and fifth studio album “Dream Machine” on March 3, The proof that they are always able to reinvent themselves.
“Dream Machine” opens the door to the new sound world of Tokio Hotel. A world with high mountains, deep valleys, wild rivers, dense forests and endless expanses. A world that pulsates, glows in neon colors and club lights – light, playful, spherical and enthralling. Built on a sound foundation, a symbiosis of alternative indie pop, analogous Retro-synths, modern beats and strong Baselines, without rules. “This is the album that we always wanted to make – just us four, without anyone chatting us. We started with the last record. Since we have tried and fueled self-consciousness. At “Dream Machine” we knew right from the beginning that we were doing it alone. We did not need any producer in between or any songwriters. We did not feel like we needed this back-up. We felt able to have full control, creativity, the songs and what we wanted to make and say – in sound, in production, and also with our lyrics. That is why it is not only our dream album, because no one is talking to us anymore, but also because, as a band, we were finally able to realize ourselves honestly musically, “explains Bill.
What do Bill and Tom Kaulitz regret? It was 12 years ago when the brothers became teenie mega stars with Tokio Hotel. Not everything went all smooth with that. What mistakes they made, that they told David Morcherat.
Our interview date with Bill and Tom Kaulitz starts warm-hearted. Before it gets more serious though these too argue with each other about fashion – Bill a bit more fancy and his brother Tom more practical, rustic
Tom is not that brave?!
Tom: No I`m not that brave. I am very much inspired by the cold here in Germany and I left my coat on today. I have to take it off in a bit though.
Bill: With me it is very different. I`m very unpractical. I for example didn`t bring my jacket, that means I`m rather cold. Cause I didn`t have a matching jacket to the outfit so I thought I come without and prefer to freeze.
Tom: Yes and then he is standing outside and smokes. But soon we go on tour and this is all just unbelievable and can`t be true.
Yes it can. Cause styling has always been very important for Bill as the view in our archive proves. He didn`t miss out on any look. And it all started 2005 with this song: Monsoon – changed 2005 everything. The then 14 year old boys suddenly become mega stars who couldn`t have a quiet minute anymore.
If you watch old videos and see your 14 year old self, what do you think?
Bill: Sometimes it feels a bit like a different life. I feel like that was a lifetime ago.
At some point all the attention gets too much, they escape 2010 to LA. Since then the visit Germany regularly. Like today for the Berlin Fashion week for the La La Show.
Bill: When we left Germany that kind of saved us. Interpersonal but also with our career, just with everything about us.
Now that they are 27 and have a new album, Dream machine, to release, they are definitely wiser. They have learned about their mistakes.
Bill: Read the contracts with more caution.
Tom: Yes, exactly.
Bill: Well, this is what comes spontaneously to my mind.
Tom: Yes, be more selective with what you want to do and what you don`t want to do. That is what we can decide better today. We probably did some things we are not very proud of today or we wouldn`t do today anymore.
So we talked about the business part now, let`s talk about the private parts. And about that we get something in our camera directly.