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Tokio Hotellead singer & model
Special Guest

The best brands Gala takes place every year in February in the ballroom of the Hotel Bayerischer Hof in Munich. Over 600 guests from the business and retail worlds and the media attend the event, which has become a firm fixture in the calendar as the “German brand Oscars.”

The twelfth edition will be inaugurated by Jimmy Wales, founder of Wikipedia. The program is hosted by Steven Gätjen, the musical highlight will be a performance by singer Lena Meyer-Landrut. The special 2015 “best fashion brand” category is presented by the “Tokio Hotel” lead singer and model Bill Kaulitz.

Additionally the 2015 “best brands international” category will award the “best corporate brand Italy” and the “best product brand Italy”.

The best brands winners receive in total over one million euros worth of communication and media services from the hosts.


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L’Officiel Hommes ~ by Christian Anwander

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by Christian Anwander

After years in exile, Tokio Hotel are on tour again
and the culture establishment is crying. No more hypocrisy now.
A gentle bow to Germany’s most successful band.

Bill and Tom Kaulitz are like a red rag to style conscious Berliners who like to scroll design blogs in the afternoons and as of late fancy drinking filter coffee. Tokio Hotel, that’s a no-go of course. That’s uncool, provincial. Which is complete nonsense in our editorial team’s opinion.

You don’t immediately have to compare this band to the Beatles like “Der Spiegel”, to acknowledge how remarkable and rapid their rise from the German suburb to an international super act was. Their style is indeed still special nowadays, but definitely distinct, not the result of a marketing strategy. And at least this reporter has seldom if ever sat with two such pleasant and reflective 25-year-olds in an overpriced hotel room and talked about music and life. The topic of the Kaulitz-brothers, who live in LA by now, is a classic one in pop music: to work oneself up from the periphery to the big city, to be free there. There’s still power in that narrative, even if it may seem worn out. It’s reflected in the title of the new Tokio Hotel album “Kings of Suburbia”, which was produced by themselves with an effort in almost six years, it shows in their humility towards fame.

On one of the first days of autumn, Universal invites to an interview in the “Ritz Carlton” hotel in Berlin. In front of the hotel there’s a group of rubberneckers who are penetrantly and enviously scrutinizing everyone who is let into the foyer of the new-rich furnished hotel. Through windowless corridors I’m led into the press-suite. Bill and Tom Kaulitz are casually sitting at the window, with a view on concrete, the atmosphere is relaxed. A conversation about growing up in the suburb, freedom and life in a metropolis.

To the question of a journalist, if you ever had a normal youth, you responded with “Yes of course, we had that!” It’s hard to believe that.
BK: We only noticed that this wasn’t the case in the process of our career. When we were 15 our first single „Durch den Monsun“ was released and was, unlike we all expected, really successful. We didn’t have a plan back then, we got famous over the summer holidays all of a sudden. We only reacted.
TK: At the beginning it was great. Then when you get older, you notice that there’s no life outside of that bubble anymore. Yesterday we wanted to go to the hotel bar and only seconds after that 1000 people were standing at the window. The guy at the bar shut the curtains, and then we sat alone in the corner again, like in a zoo. That way you don’t get anything of life anymore of course.

A lot of celebrities often notice that too late and then wake up as alkies at the end of 40 in one of those hotel bars.
BK: That’s right, of course there are colleagues who just take this and don’t aim at something else anymore. Also for us our team became family and our closest circle of friends.
TK: That’s the comfort zone. As an outsider you may ask yourself „What are they even complaining about?“ But our goal is to make music for the rest of our lives. And you can only do that healthily if you can find a balance. Maybe a bit like Rammstein. Half of the band has a normal family life in New York, they are family daddys. And when they go on tour, they’re the hard rockers then.

Back then, when you became famous during the summer, your look has become, not quite mainstream, but presentable. Was that a problem?
BK: Of course I provoked with my look as a young man, I even went to school like that and always had confrontations with other students and teachers. Subtly I maybe even intended to provoke to set a statement. This feeling of freedom and self-determination are the most important things for me in life. I won’t let anyone tell me that men are not allowed to wear high heels, nail polish or mascara. But coming back to your question: Today I read about our “Wetten, dass…” performance: “The woman without boobs in a string vest.” I was meant with that. Of course I don’t care about that. But obviously my look is still provoking.

Tom, there’s this beautiful, personal moment in the making-of your song “Run, Run, Run”, where Bill puts make up on your face. You also always dressed yourself uncommonly, but Bill was still more eccentric.
TK: Totally.

Has that ever been a topic between you?
TK: Not really. It developed quite early with us. We’ve always looked different – already at the age of 13 or 14.
BK: …sometimes there were problems. Back then Tom was…
TK: …your opposite extreme. I was a punk and quite rebellious, ran around with Che-Guevara-shirts and dreadlocks…
BK: …he was in his punk- and I was in my raver-neoprene-phase.
TK: It was also like that on stage. Bill in neoprene, me in Che Guevara shirt. And everyone thought: “Tell me, what kind of band is that!” And people still think that today.

Dressing that eccentrically in a suburb surely wasn’t easy…
TK: First we moved from Hannover to Magdeburg and were put to school there. Already in primary school we dressed differently. Magdeburg is a city in which people don’t necessarily have a distinct sense for style, but we still got through. When our parents moved to a village with us then, it became, at least in the beginning, really hard-core.
BK: It was too crazy. Today I often look back on these times. As a young person and teenager you don’t think about it a lot, you have a greater self-confidence. In hindsight I can be glad that I didn’t constantly get my face smashed in.
TK: Often the situation was on the brink.

You experienced violence?
TK: Definitely, our stepdad sometimes had to…
BK: …pick us up with the dog and a baseball bat. And every morning in the bus, people looked at us like we were aliens. I wanted to get out of there as fast as possible. That was definitely clear. That was the incitement behind all the things we did. We wanted to go to the big city. Preferably Berlin.

That’s almost classical. Like Lou Reed and John Cale sang “There’s only one good thing about a small town, you know that you wanna get out”.
TK: Absolutely. There was no bigger wish for us. That’s why we performed every weekend as a band, we wanted to make our name famous, so that one day we would be able to live off our music.

How can one imagine the role allocation between you?
BK: Concerning the band, it’s Tom now who cares about everything that has to do with the music. If it’s the production in our own studio in LA or the live performances. I rather care about the visual things, look which interviews we want to make and with whom which video or photoshoot.
TK: In our private life I’d say that I’m the responsible-minded one and Bill is the gut-feeling-person. I always have to drive Bill around.
BK: Our great-grandfather always took Tom aside and said “Tom, don’t let Bill drive the car”.
Both: “…and always take care of the money!”
TK: He became 104 years old and said that until the end. Actually he’s a bit right.

You wouldn’t get along alone?
TK: No, we compensate each other.
BK: But you have to say that Tom is even more dependent than me.
TK: I think Bill talks himself into believing that.
BK: No, that’s true! Even all our friends say that.
TK: They only say that because they find it funny.
BK: It’s really quite cute. He doesn’t do anything without me. I can fly alone to New York for a few days, but when I’m landing, I already have 20 messages from Tom: “And? Did you have a good flight? Send me some pictures, will you? Next time I come with you.”
TK: Of course, because I’m worrying. He’s interpreting it now as if I couldn’t get along on my own without him. But for me it’s rather a big-brother-syndrome.
BK (laughs): Such a bullshit!
TK: I always had to protect him when someone wanted to beat him up.
BK: Oh, such a bullshit!
TK: You could finally admit it!

You have always cared about your own management, furthermore you have built up a studio in LA. It may be a kind of freedom, but it also is a big burden.
BK: Totally. But Tom and me, we’ve always had a big mouth. At Universal we already sat in the record company meetings with the age of 13. With 15 we basically ran a big company. You have lawyers, tax consultants, managers, they all stand on your payroll, so you have responsibility. Of course this can be insanely exhausting. But if it’s going wrong, at least I know who’s fault it is.

After years of touring you moved to Los Angeles some time ago. Please describe your first impressions there.
BK: The first times in LA we really thought: „Amazing, vacation!“ But for me it’s rather a city where you should move when you’re over with work, when you only want to relax in your life anymore.
TK: In LA it is like that. You go out, meet friends and friends of friends and all come and first tell you their success story. There’s no city that’s as much “success-driven” as LA. Namedropping without end.
BK: You meet up and first compare twitter-followers, FaceBook-friends, Instagram-likes. We always sat there and just thought that hopefully nobody would approach us now.

How did the city visually influence you?
TK: In public I always claim that the city hasn’t influenced us at all. But of course you wake up differently there. Every day the sun is shining. Every day blue sky and palm trees.
BK: But LA is not a fashion city. That’s totally bothering me. Everyone’s running around in flip-flops, shorts and tank tops. You have to take care to not look too much like LA after a while. New York is much more inspiring in this matter.

In Germany people who are interested in fashion are still generally seen as stupid or superficial.
BK: But fashion is super important. For me it goes hand in hand with music. Fashion does something to you. To create a look always gets me in a special mood. But it should never be dressed up. Because of that we don’t dress Georg and Gustav with crazy clothes, that would be bloody stupid. Gustav doesn’t care two figs about fashion.
TK: And for Georg it’s most important that his shirt isn’t too long, because otherwise it’s annoying during playing the bass for him.

On your recent album you worked for almost 6 years. How has your music changed in this time?
TK: In the course of the album we dealt a lot with sound-design, synthesizers and effects. How you produce a song really awesome, which bass-drum, which snare-sound, this was extremely exciting and really brought us further. We taught ourselves almost everything since the beginning. No one of us learned playing his instrument professionally, no one plays by notes. I got the guitar with the age of 7 and I’m playing by ear and feeling. I often have the feeling that those professionals know too much. And all this knowledge can also stand in your way sometimes.
BK: That’s how music gets out of fashion very quickly. It’s similar to the attitude of German musicians at the beginnings of the ‘80s. Drummers like DAF’s Robert Görl said, of course, we were at the conservatory and now we have to forget all of that again.
TK: Yes, exactly! It becomes too technical otherwise.
BK: I had vocal coaches in between. But I always abandoned it after the first lesson. It started like that: “On stage you have to arrange yourself like a cardboard.” And then you stand there and think: “What? I’m wearing a big jacket there and run from A to B, I don’t fucking arrange myself like a…”
Both: “…cardboard!”

Also in fashion, fashion photography, you have the impression that people start to retouch less.
BK: Right. People always did more and more of that [retouching], but it needs to stop. Otherwise we’ll all become robots and everything will get artificial.
TK: People often think it’s a contradiction what we say because they say that the new album is so electronic, there’s nothing pure anymore. But it’s not easier to play a synthesizer than a guitar. And a guitar is not necessarily more natural than a synthesizer.

Is there still a pressure for you to always be number 1 in the charts?
BK: We’re more relaxed today, it’s already the fourth album.
TK: For us it’s rather the sum of chart positions that counts. Most important for me is to work with this record for a long time. It has cost us a whole lot of energy. Therefore I want to profit from it as long as possible.

Translation by:Herzblut

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Tokio Hotel’s Bill And Tom Kaulitz Talk New Album ‘Kings of Suburbia,’
And The Sexy Music Video ‘Love Who Loves You Back’ EXCLUSIVE INTERVIEW

Tokio Hotel is back!

Founded in 2001, the German pop rock band became huge in the 2000s, selling over 7 million albums worldwide. Though they were biggest in Europe and South America, they also made their mark in the US, becoming the first German band to win a VMA (for Best New Artist). In 2011, the band took a much-needed break and founding members Bill and Tom Kaulitz moved to Los Angeles to enjoy a little anonymity. The result – their first album in five years, “Kings of Suburbia.”

We called up Bill and Tom to talk about Tokio Hotel’s new album, the super sexy music video for their lead single “Love Who Loves You Back” and their “Mariah Carey tour rider.”

Moving from Germany to Los Angeles was a huge change for you. What was that experience like?

Bill: It was a massive change. You can’t even compare how we were living then and how we’re living now. We were on the road for such a long time. We’ve been performing since we were 15, we were been putting out one album after another and traveling all the time. So we never really had a private life aside from the career. It was just a lot of work and traveling all the time. We got burned out. We needed a change. We didn’t want to make another album that just sounded like the one before it. So we really needed that change, and Tom and I were finally able to go outside without any security, without having people in front of your house, and just be like normal people.

Do you think you’ll ever move back to Germany?

Tom: I don’t know, I don’t think so.
Bill: We go back for Christmas and for vacation. We like Europe! I think if we could live there, then we probably would have never moved away. But it’s just impossible for us to have privacy and the balance with a career. LA is way more comfortable for us. But then we want to live everywhere. I want to live in New York for a while because I love the city so much. So you never know if we’ll stay in LA. But it’s certainly been a good city.

What were some of your influences for “Kings of Convenience”?

Bill: The biggest influence and the biggest inspiration for the album was the new freedom Tom and me found living in Los Angeles. We moved from Germany to LA before we started recording the album, just to find some privacy and live life. It worked great for us. I think the biggest inspiration was life in general, to do normal things, to be with people and be out. We’ve been out a lot, so I feel like the nightlife was a big inspiration. That might be why the album is so electronic, it’s inspired by the club scene and the electronic scene. In the studio, we started to step out of our comfort zone and try different things and different sounds. That’s why this album sounds different from what we’ve done before.

I wanted to ask about the music video for “Love Who Loves You Back.” It’s very provocative! Did you come up with the idea for the video?

Bill: Yeah, it was. We are super hands on, creative-wise, and I love to come up with all the videos and photoshoots and album art and everything. I always wanted to make a video like that. I’ve always had this idea inspired by the movie “Perfume.” I was always inspired by that because it’s one of my favorite movies. The guy keeps creating the perfume and at the end he pulls it out and everyone starts to make out and it turns into this huge orgy. I always thought that we could do that with our song and our music instead of perfume. I wanted to do it with the last album but we never had the right song or the right director. It was just the perfect song and the perfect time to do it. We came up with the concept and talked about it with the director and he was loving it, he said, “Yeah, let’s do it.” And everything came together. It was definitely an interesting shoot, it was a lot of fun.

What was the filming process like?

Bill: We shot in a super old hotel in downtown Los Angeles. We shot in the basement. It was all grimy and old and it was very cool. We had so many people there. We kind of free-styled the whole thing. We had a rough idea of what we wanted and then we just saw, with all the people, where everything goes. If people were comfortable, we would take it further and further. We started very slow but went further. Then we saw tongue!

I wanted to ask about your fanbase. Even though it’s been five years since you released new music, your fanbase seems to be as strong as ever. Were you surprised?

Tom: We were definitely surprised. The label and everyone who knows things told us that it would be career suicide to stop putting out music, that the industry changes so much and people are always putting out new music. They said, “You guys are insane, you’re going to kill your career.” And we said, “If that’s the case, then that’s the case, but we don’t want to put out a shitty record and this is what we need.” So we kind of just did it even though everyone told us it was not a good idea. We never expected that the fans would wait for the music to come out, so we were definitely surprised by how they reacted and how many people waited all these years for us. Even during the hiatus we were still winning awards so our fans are so incredible. They’re so amazing and so supportive and we’re really lucky to have them, these days it’s hard to have fans who are so supportive.

When I googled “Tokio Hotel,” “fanfiction” was an autocomplete and I also found a lot of trivia quizzes and fan art.

Tom: They are creative. We get a lot of presents, a lot of creative stuff that the fans are doing. It’s insane, some of them spend so much time on things. Last week, we were in Mexico and it was crazy how many people showed up, and how long they waited to give us something. Some of them would give us their personal Bibles or a personal piece of jewelry from their family, it was so much personal stuff. It’s amazing how much love they have.

- original article

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(October, 2014)

Tokio Hotel’s Bill Kaulitz behind-the-scenes performing Imagine
for the UNICEF project. #Imagine #EveryVoiceCounts

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Tokio Hotel’s Bill Kaulitz blogs exclusively for SheKnows
about love, labels and his sexuality

So, here I am. Sitting in my bed and writing about love. Next to me is my English bulldog, Pumba — the big love in my life. When I was asked to write something about love, I said yes right away, but now I’m thinking… what the f*** do I know about love?!

I guess I wanted to do it because ever since I can remember, I have believed in it! I believe in love and nothing but love. The big kind of love, the overwhelming, the completely out of control and over the top, the “I’d do anything for you” kind of love.

Why do I believe in it? I don’t know, I have no idea. All I know is that I do.

From the time I was a little boy sitting in my room in my parents house in a tiny little village with 800 souls called Loitsche in East Germany, where I grew up, I was consumed thinking about big cities, singing, being on stage and finding my big love. My twin bother, Tom, never understood that part. He didn’t give a shit about that.

My friends sometimes make fun of me and almost everyone I know thinks I have a fairy tale idea about love and they always tell me it’s not like how it is in the movies — that I’m way too romantic and that all of this is just my fantasy. They say, “In real life, love works way different!”

People think I’m so naive because I’ve never been hurt and all I think is that they probably got hurt too much. That’s why they say stuff like that. That someone broke their heart or maybe they never really loved someone enough and that’s why they can’t relate to what I’m talking about.

The funny thing is that I’m probably the one who got hurt the most out of all these people put together. Heartbroken, completely destroyed, the worst kind of heartbreak you can imagine. Worse than I ever thought could happen to me. Betrayed, cheated on, taken advantage of. I’m saying this without telling the whole story, of course, but I want people to know that things like this happen to me, too — to the ones who seem to be “covered in gold.”

Although I’m still trying to heal, I feel like I still believe — which is a good thing. I still believe in the magic, in the big once-in-a-lifetime love. Is it gonna happen to me? I don’t know. I thought I had already found it once, so maybe not… but I’m hoping, because hope is what keeps all of us going and I truly believe that love is all we are here for! No other reason. Only love!

People like to categorize and label everything. That’s less dangerous; it feels safer. Especially in the industry that I’m in. I feel like it drives people nuts not to know if there is a woman or a man in my bed. That’s why I’ve been getting the ”gay question” ever since I turned 13, when I started giving interviews. I always wondered… why does that even matter? I thought I was here to sing and perform for people?

I never felt like I owed any answers to anyone about it and it amuses me that they made such a big deal out of it. In my world, it’s not that black and white and I think that the real question should be: Why are we asking this? Why does it matter? Why do we need labels? Can we not just live?

No one knows what’s gonna happen in the next minute, the next second. Who knows who I may run into? Maybe I’m just about to meet someone who changes my life forever and, if that happens, does it really matter what gender they are? What I do know is that love is the one beautiful thing we can’t control. We have no power over it. We don’t know where it comes from and we never know when it’s gonna hit us and that’s the beauty of it.

So, I guess I’ll wait and see… I hope I find the magic, the type that heals what’s been broken and gives me wings.

My only advice is: Love who you want to love and love who loves you back. Life is way too short.

But, then again, what the f*** do I know!

- original article

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Tokio Hotel Checks In

Tokio Hotel left the chaos surrounding them in Europe for the chaos in Los Angeles nightlife. A fair trade?

The band spent the last five years decompressing from superstardom before releasing their new studio album, “Kings Of Suburbia,” out today in stores in the U.S. (or on iTunes).

We were kind of tired after the last album we put out in 2009,” lead singer Bill Kaulitz tells BreatheHeavy.com over the phone. “After that album, and all the touring, we felt like we needed new inspiration and we didn’t really know what to do music-wise. We felt like we’ve done it all, said it all, and I didn’t know where we wanted to go and what we wanted to do. Also personally, we just needed a break. I wanted to step away from the career and live a private life. We couldn’t do that in Europe, so we moved to America to find that privacy.”

He explains they took a year off just to explore the party scene before constructing a recording studio and getting back to work.

I think we just needed to get away from everything. We were running away from the career. That freedom we found… we could actually go out and live life and be outside of that Tokio Hotel bubble.”

The biggest change is the liberating independence a famous, young, rich musician gets when they’re experienced enough to have it. Bill and his twin brother Tom allowed themselves space to figure out where they want to go not only as people, but as musicians. They are responsible for their new album’s direction and growing sound, a welcome development allowed by five years of self-exploration.

We produced for the first time and actually had the time to build our own studio. That’s the first time we’ve produced an album by ourselves. We never had the time before to do that.”

When Bill wasn’t in the studio, he was embracing the club life.

I partied a lot,” he reflects. “I went out so much. The album’s inspired by the nightlife and the DJ scene. It’s way more electronic than the stuff we’ve done before.”

I was intrigued by this, namely because I break out into an anxiety-ridden sweat at the thought of trading in Netflix and petting my cat for a disastrous trip to a club. I asked him for his take on his recent Los Angeles outings.

L.A. is kind of boring to be honest. Everything’s closing at 2a.m., and I can’t get used to it because I am from Germany. Everything in Europe starts super late. If we party we party all night long. I can’t get used to it. I always get super stressed out. I feel like then you have to get super drunk to enjoy the night. You need to find the right people and the right parties to really enjoy it. I think for me, it’s that freedom that I was actually able to go out to a club without having security and someone recognizing me.”

I laugh and mention I’m from Las Vegas, a city where you’re encouraged to drink past 2 a.m. – so long as you tip. You must f-ing tip.

I love Vegas,” Bill continues. “Whenever I can go I’m down. It’s the closest thing to L.A. and you can party like you’re in Europe.”

The very next day after our interview, Bill and his twin brother Tom traveled from L.A. to Vegas for one last hoorah before a promo tour beginning today.

It’s a natural development,” Bill says of “Kings Of Suburbia’s” blossoming sound. “We didn’t force anything or discuss how we wanted to change. It just kind of happened. Our first single and album came out in Germany when I was 15. From that moment on we were just on the road and working and putting out music. I was super young. It just developed naturally. We never sit down and argue about a song or talk about what we want to do. It just happens.”

Their music’s evolved from rock to electronic, adding piano, drums and synthesizers to create original songs like their lead single, “Love Who Loves You Back,” a Rock Mafia-produced track about the craziness of love.

So many people, even my friends, always laugh at me because they say I’m a hopeless romantic – I have that strong opinion about love. I feel like love is that one thing you can’t control. It’s a beautiful thing. You can have your opinion, and you can make choices, but in the end you can never decide who you are going to fall in love with. Love has no boundaries, no religion. You should just love who loves you back and whoever makes you happy.”

The video for the song’s inspired by German movie “Perfume,” however I told him the orgy scene reminded me of Britney Spears’ “I’m A Slave 4 U” music video.

That’s an amazing video, and an amazing vibe. That’s actually what I thought, too. When we were doing it I was like ‘that reminds me so much of the ‘Slave 4 U’ video,’ which is cool because that’s one of the best videos she did.”

Tokio Hotel released three music videos before the album’s release. Bill says they wanted to put out as much music as possible this time around. Here’s an example of their changing style; a hilariously colorful clip for “Girl Got A Gun.”

The band’s past, their growth and experimental life in and out of the club is thanks to their dedicated fans.

Nowadays, it’s even more important to have a real fanbase. That’s the success… to be able to go on tour and play for the people, and have people that want to come and see your show. Charts and selling records changes so fast. One day you have a massive hit, and the next people forget about you… Our fans are super crazy and we love them. We’re grateful we have that super strong fanbase that’s made so much happen for us.”

At the time of posting, Tokio Hotel was trending worldwide on Twitter.

But before they trudge back into the nightlife shadows, Bill has a message for their followers:

Always the best thing is to see the fans. There are so many people that say ‘oh, because of you I style this way or I get inspired.’ I love when I can inspire people and the fans go for their dreams, to achieve whatever they dream of. That’s the beauty of it all… I just want to inspire people with the music.”

- original article

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