Freedom, Solidarity, Respect – campaign
In an interview with Ulrich Wickert talks with Bill Kaulitz from “Tokyo hotel” after two years of media even abstinence, about the price of freedom.
On December 10, 2012 the campaign starts, “Walters meets…”, for which the Agency Heimat, Berlin, Raiffeisen banks on behalf of the cooperative financial group. Volksbanken produced a series of commercials in an unusual format. Ulrich Wickert, who represented the values of the cooperatively organized banking group as a brand Ambassador in 2011, now meets Bill Kaulitz, Andrea Petkovic and Hannes Jaenicke.
This created authentic conversations about values that were filmed in locations without a dialog script to fit the biography of the respective protagonists: Bill Kaulitz in the Master’s Hall of the Berlin Hansa Studios, Hannes Jaenicke on an old farm in Brandenburg and in the Offenbach Tennis Club, where he began the career of Andrea Petkovic.
The selection of the three interviewed was mainly along content criteria, but by selecting the correspondent younger people chould be included in the debate on values.
The campaign: “Wickert meets …” launches online on Monday, December 10, 2012, the TV and the print-flights start in high-reach environments then from Monday, December 17. The three conversations with Bill Kaulitz, Andrea Petkovic and Hannes Jaenicke are regarded as a roughly ten-minute films on the campaign website: www.werte-schaffen-werte.de
– full article
– Interesting Interviews, Animace
– Interesting Interviews,Video