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(Oct, 2010)


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Singer Bill Kaulitz (21) from “Tokio Hotel” feels obviously comfortable next to the three wildly styled aliens and veteran-rocker Alice Cooper, at the bar of a dim space bar.

He is dressed all in leather, carries tower hair-style and silver chains, has a blue-colored drink before himself. And we ask ourselves: Who is the extraterrestial one here actually?

The photo is part of a new advertising campaign of the electrical specialized market chain “Saturn” for the market this coming Christmas.

Completely after the new campaign slogan “Now Rock Right!“ young Rocker Kaulitz visits the Rock legend Cooper in its space bar.

The meeting of the music generations: ironically, funny! Cooper and Kaulitz leave no rockstar cliche out in the ad.

“Tokio Hotel “- producer and manager David Jost to “The TV-spots and photos for this campaign were produced recently in a film studio in Los Angeles. The Aliens and the backdrop were developed and built specially for these spots.”

To end of the year the additionally singers recruit to the TV and radio spots on newspaper advertisements, posters and in the Internet. Exactly one year ago Saturn had presented Alice Cooper for the first time as their new advertising face.

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Season campaign of Saturn “rocks”: Rock legend Alice Cooper meets rock star Bill Kaulitz

Under the new campaign slogan “Now Rock Right!” Saturn will show for their Christmas advertising campaign,” Rock” in the truest sense of the word. Because now the rock legend Alice Cooper-Young receive support from the Rock Star Bill Kaulitz! The Tokio Hotel front man visited Alice Cooper in his space bar.

During this great meeting of musical generations, Kaulitz and Cooper deliver with a remarkably large amount of self-irony more than only entertaining TV and radio spots, in which it guarantees no rock star cliché will be untouched.

Till the end of the year the singers will promote in the large-scale campaign, in addition to the TV and radio commercials , also print ads, billboards, online and the point of sale for Saturn.

Exactly one year ago, the electronics-company Saturn presented Alice Cooper as a new face for the first time. As a bartender in his space-bar, he experiences with his alien regular guests , in form of three kinds of sympathetic aliens, funny stories. With the Rock Star Bill Kaulitz, lead singer of Germany’s internationally most successful rock band, the veteran of Rock has now a colleague of the younger generation by his side. The commercials play mercilessly with stereotypes about the two artists, where the two superstars show a real dose of self-irony, which definitely deserves recognition. In the end, each of these exciting episodes will be solved appropriately with “It’s all a question of technology!” And also Saturn promise again”dead-drunk-cheap” prices for Christmas.

The 21-year-old Bill Kaulitz became famous with his band Tokio Hotel in 2005 and since then they celebrated impressive international success. The group won an incredible 58 times platinum, 88 times gold and is with a total of 89 national and international awards truly a record.

Among other things, Tokio Hotel won three times the MTV European Music Awards (including Best Band and Best Headliner). Eleven times the coveted comets, Bambi, echoes and on top even the usually almost unattainable U.S. MTV Video Music Award for Best New Artist U.S. At the MTV Latin Awards in South America, Tokio Hotel were even able to take four awards at once at home.

Bill’s counterpart in the Saturn campaign is the American rock musician Alice Cooper, who has already been running successfully for Saturn in late 2009. The 62-year-old was internationally known in the early seventies with the song “School’s Out” His other big hits include among other the song “Poison” from the year 1989.

For the development and implementation of the campaign season is again the agency Scholz & Friends in Berlin responsible. The production was made by Markenfilm Hamburg.

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Famous because
They are the founders of the most acclaimed German band of the last decades and the forbidden dream for teenagers all over the world.

Personal style
We have very different and well-defined personalities, and this is clear from our looks, too,” says Bill: he has an unmistakable androgynous style, influenced by glam and goth aesthetics, while Tom focuses on being comfortable and wears oversized, rapper-style clothes. (L’Uomo Vogue, October 2010)

They expressed their talent for music at an early age: Tom started playing the guitar at 7 and Bill was a contestant in the talent show Star Search at 13. Several albums (from Schrei, released in 2005, to Humanoid in 2009), a prominent number of international awards and the undisputed status of icons in the teenage imagery, are only some of their achievements so far.

In public
They don’t have a stylist and have always personally chosen their looks. Bill, the frontman, is the one who wears the most outrageous stage outfits: he is a fashion lover, he has designed and customised his own clothes since he was a kid. His style is constantly evolving: he left jeans and t-shirt behind and has opted for more refined clothes (blazers, leather jackets, unique pants and chic aviator-style jumpsuits). The glam android costumes he has recently wore at the Welcome to Humanoid City tour were designed by Dsquared²’s Dean and Dan Caten.

In private
Bill leaves his over-the-top style aside: he spends his free time wearing a tracksuit and no make-up. Tom stays true to his hip-hop style.

Bill wears boots or combat boots, while Tom always wears sneakers, which he collects.

They both have dark blonde hair and dye it black. Bill likes experimenting with his haircut and style: the infamous spiky hairstyle and the punk mohawk drew the attention of the media, but he has recently opted for a shorter cut, with a vaguely Fifties styling. Tom has cornrows.

Bill often wears necklaces – basic silver chains or complicated multistrand pieces, embellished with spikes or rhinestones.

Style icons
Karl Lagerfeld, Aerosmith’s Steven Tyler, David Bowie.

Favorite item of clothing
Bill loves jackets; Tom cannot part with his baggy pants.

Favorite designers
Karl Lagerfeld, Hedi Slimane for Dior Homme, Rick Owens.

Favorite city
Tokyo (hence the name of the band).

Favorite music
Bill listens to pop-rock music (Stereophonics, Coldplay, Kings of Leon), Tom prefers listening to hip-hop (the German rapper Samy Deluxe is one of his favorite artists).

Favorite food
They are vegetarians. They love pasta and pizza.

Favorite movies
Among Bill’s favorite movies, The Notebook by Nick Cassavetes, The Twilight saga (he has a passion for vampire movies), Labyrinth by Jim Henson and The Nightmare Before Christmas by Tim Burton. Tom likes The Fifth Element by Luc Besson and Meet Joe Black by Martin Brest.

Favorite tv series
Prison Break and Nip/Tuck for Bill, The King of Queens for Tom.

Bill’s motto
is “Whatever happens, believe in you, believe in life, believe in tomorrow. Believe in everything you do, every time” (a sentence he says during his live performances). Tom’s motto is the down-to-earth “Carpe diem“.

Good habits
They sleep a lot, when they can, and relax by playing with their dogs.

Bad habits
Bill is a control freak, while Tom is lazy.

They love
Bill loves body piercings and tattoos (he has four), while Tom has a passion for graffiti.

They hate

We like them because
They have redefined the idea of boy band thanks to their talent and have imposed their personal style with perseverance, in spite of criticism.

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