‘Werte schaffen Werte’

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(07.12.2012)

Bill Kaulitz und Ulrich Wickert:
‘Volksbanken Raiffeisenbanken’~ unites for advertising campaign
It has brought the two together

What connects teen star Bill Kaulitz (23) and legend Ulrich Wickert (70) to an intimate conversation about values?

A campaign of the local cooperative Raiffeisen banks shows interviews in the form of special short films. Ulrich Wickert chats with celebrities about values. The probably most unusual constellation is the conversation between Ulrich Wickert and “Tokio Hotel” singer Bill Kaulitz.

The very visually modified teen star discusses his desire for freedom, he writes to his close bond with twin brother Tom.

“For me it was important very early to be free. I had always a rebel in me, who wants to have freedom with his appearance and his music“, says Bill Kaulitz.

It is a conversation with many contrasts: rivets leather jacket vests and Brown suit, piercings vs. deep wrinkles. And yet almost profound aspects in this conversation.

Starting in 2013, this short film series with ordinary citizens will continue.

– original article

(05.12.2012)

Freedom, Solidarity, Respect – campaign

In an interview with Ulrich Wickert talks with Bill Kaulitz from “Tokyo hotel” after two years of media even abstinence, about the price of freedom.

On December 10, 2012 the campaign starts, “Walters meets…”, for which the Agency Heimat, Berlin, Raiffeisen banks on behalf of the cooperative financial group. Volksbanken produced a series of commercials in an unusual format. Ulrich Wickert, who represented the values of the cooperatively organized banking group as a brand Ambassador in 2011, now meets Bill Kaulitz, Andrea Petkovic and Hannes Jaenicke.

This created authentic conversations about values that were filmed in locations without a dialog script to fit the biography of the respective protagonists: Bill Kaulitz in the Master’s Hall of the Berlin Hansa Studios, Hannes Jaenicke on an old farm in Brandenburg and in the Offenbach Tennis Club, where he began the career of Andrea Petkovic.

The selection of the three interviewed was mainly along content criteria, but by selecting the correspondent younger people chould be included in the debate on values.

The campaign: “Wickert meets …” launches online on Monday, December 10, 2012, the TV and the print-flights start in high-reach environments then from Monday, December 17. The three conversations with Bill Kaulitz, Andrea Petkovic and Hannes Jaenicke are regarded as a roughly ten-minute films on the campaign website: www.werte-schaffen-werte.de

– full article

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