(03.09.2009)
Where do you go when you’re one of the biggest rock acts on the planet, you’ve already jumped out of a helicopter, you roll deep in a Monster Truck, and your lead singer has a wax statue of himself ? If you’re Tokio Hotel, and you’re too big for this world, then you reach for other worlds and you go beyond the human race in their brand-new video, “Automatic,” directed by Craig Wessels. (And if you’re Bill Kaulitz, you officially become a cyborg.)
Tokio Hotel’s new “Automatic” video, off of their upcoming Humanoid album, is a big-league beast of a video. It’s a legendary tale of astronomic proportions, with aesthetic references to The Matrix, Fritz Lang, Mad Max, Transformers, and Iron Giant. “Automatic” is the most moving robot story since Wall-E. And Bill Kaulitz looks like some kind of supernatural, post-apocalyptic superhero Pharaoh.
And this video was not cheap. Bill, Tom, Georg and Gustav flew to the remote deserts of South Africa — where they had no cell phone service, and Tom even saw boars having sex — to shoot it. Tom broke a limited-edition guitar along the way. Was it worth it? Obviously. The bar has been raised.
+ Watch Tokio Hotel’s “Automatic” video after the jump, and share your reactions in the comments . (Even though I know you’ve already watched it 1 million and 17 times already…)